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Thursday, Apr. 24, 2014

Celebrity endorsements

Posted Friday, February 29, 2008, at 8:50 AM

Has endorsement by a celebrity ever led you to buy a certain food, medication, clothing, shoes or cast a vote?

Please, please, I'm not referring to school clothing or our present political fracases. I'm only wondering how much emphasis people in our area place on celebrity endorsements.

Have you ever bought a pair of jeans because some celebrity's name was printed across the back and essentially turned your butt into an advertising poster?

Would you buy shoes with Michael Jordan's name on them hoping you could practically jump over tall buildings rather than shoes comfortable on your feet? While I think Michael was a fantastic basketball player, I sometimes wonder how much he raised the price of athletic shoes in general.

If your mind was made up on a political candidate could endorsement by a celebrity prompt you to change your mind?

Have you ever purchased an over-the-counter medication because a celebrity appeated on television telling you how great it would make your feel in hurry?

Of course many of these celebrities are receiving bundles of cash and/or other incentives to pursuade you. Do you take this into consideration before you make a purchase or cast a vote?


Comments
Showing comments in chronological order
[Show most recent comments first]

No, Bo, can't say that I have.

-- Posted by LauraSFT on Fri, Feb 29, 2008, at 9:11 AM

I think with a lot of advertising stuff, what they're aiming for is not a conscious association -- where you think to yourself, "Gee, Peyton Manning uses this, so I should, too." In many cases, I think they're shooting for more of a subconscious thing. If you're favorably inclined towards Peyton Manning, maybe some of that will subconsciously transfer to the product that Peyton is endorsing, whether you realize it or not. The national ad agencies do a lot of really sophisticated testing on stuff like this.

-- Posted by Jicarney on Fri, Feb 29, 2008, at 9:41 AM

I have a shoe and purse obsession. However it's based on my personal taste not necessarily the designer.

-- Posted by Disgusted on Fri, Feb 29, 2008, at 9:52 AM

I have my favorite brands, but like Disgusted they are based on preference or quality. I don't think I've ever bought anything because someone else endorsed it.

Although I don't like Pepsi products, I LOVE their new commercial with Chris Kattan.

-- Posted by Jacks4me on Fri, Feb 29, 2008, at 10:39 AM

Oh BTW, I'd really like to tell Sally Field where to put her Boniva once a month. That has got to be the most annoying commercial I have ever seen.

-- Posted by Jacks4me on Fri, Feb 29, 2008, at 10:40 AM

Awww, I love Sally. =)

-- Posted by LauraSFT on Fri, Feb 29, 2008, at 11:13 AM

Well I dont know. It depends on if Smiling Bob is a celebrity or not.

-- Posted by seedsower on Fri, Feb 29, 2008, at 5:19 PM

I think the Celebrity endorsements for the new Cadillacs are pretty good.. Although I don't like Cadillac, I love their latest commericals!

-- Posted by jesuslovesevery1 on Fri, Feb 29, 2008, at 5:21 PM

Clothes by celebrity for my children. Mary Kate & Ashley, anything that has to do with Hanna Montanna or Cheetah Girls, that So Raven, High School Musical. My daughters obsession. Magazine papers of them all over the bedroom walls had to limit to 2.

-- Posted by Momof3&3step&1gran on Fri, Feb 29, 2008, at 11:09 PM

Also backpacks, lunchbox, jewelry, toys with any of their pictures on it.

-- Posted by Momof3&3step&1gran on Fri, Feb 29, 2008, at 11:13 PM

I personally boycott anything that's endorsed by a "celebrity" - they're only doing for the notoriety and money!

This saves me a helluva lot of money!!

-- Posted by puppydinks on Mon, Mar 3, 2008, at 11:21 AM


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Bo Melson is a retired sports and police beat editor of the Times-Gazette.
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