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Monday, Mar. 10, 2014
Tax relief through advertisingPosted Tuesday, October 2, 2007, at 8:48 AM
Bridges and roads need upkeep. We pay and pay through taxes.
Here's an off-the-wall idea. What about raising funds through selling advertising on bridges?
Imagine Veterans Memorial Bridge (that's the one over Duck River downtown) or the bridge just east of Shelbyville on 41-A with large ads on their white concrete sides. Ugly? Or would ads there be too distracting?
Or could bridges be sponsored like arenas, such as Shelbyville's Calsonic Arena or Sommet Center in Nashville?
*What if the Sommet Center's title sponsor had been Goo-Goo Clusters? Goo-Goo Center has a sweet sound, huh? Since crowds "cluster," I guess the center itself could be called "Goo-Goo Cluster."
*And what about sponsored school buses? That's already being done in some places. Care would be needed, though. Couldn't advertise a gun shop on a bus...
*Speaking of ads, I'm wondering when we'll see digital billboards here like those Murfreesboro was up in arms about a few months ago. I doubt anyone here would complain. The one near Stones River Mall didn't seem overly distracting to me, but city officials felt it was too likely to cause accidents.
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David Melson is a copy editor and staff writer for the Times-Gazette.
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