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Wednesday, Jan. 18, 2017

Tax relief through advertising

Posted Tuesday, October 2, 2007, at 8:48 AM

Bridges and roads need upkeep. We pay and pay through taxes.

Here's an off-the-wall idea. What about raising funds through selling advertising on bridges?

Imagine Veterans Memorial Bridge (that's the one over Duck River downtown) or the bridge just east of Shelbyville on 41-A with large ads on their white concrete sides. Ugly? Or would ads there be too distracting?

Or could bridges be sponsored like arenas, such as Shelbyville's Calsonic Arena or Sommet Center in Nashville?

Similar thoughts:

*What if the Sommet Center's title sponsor had been Goo-Goo Clusters? Goo-Goo Center has a sweet sound, huh? Since crowds "cluster," I guess the center itself could be called "Goo-Goo Cluster."

*And what about sponsored school buses? That's already being done in some places. Care would be needed, though. Couldn't advertise a gun shop on a bus...

*Speaking of ads, I'm wondering when we'll see digital billboards here like those Murfreesboro was up in arms about a few months ago. I doubt anyone here would complain. The one near Stones River Mall didn't seem overly distracting to me, but city officials felt it was too likely to cause accidents.

Showing comments in chronological order
[Show most recent comments first]

We already have two digital signs up at both Sonics . . . and they are a bit distracting.

-- Posted by jaxspike on Tue, Oct 2, 2007, at 10:05 AM

I hadn't really thought about the Sonic signs because they're not full-size billboards, but you're right...and I have been distracted by the North Main one. At that busy area of North Main everything seems to be a distraction.

-- Posted by David Melson on Tue, Oct 2, 2007, at 11:03 AM

If the government created new sources of revenue would they really be compelled to lower taxes? I think not.

-- Posted by nathan.evans on Tue, Oct 2, 2007, at 2:10 PM

We could borrow from the race car set and sell our citizens' bodies as ad space.

Politicians,broadcasters,scientists,etc.would have to wear their sponsors' logoes whenever they appeared in public.

This would go along with other means of full disclosure.

As kids are already fond of wearing 'designer' garb,let the advertisers go beyond the Little League uniforms and provide school uniforms that promote their goods and services.

These would have to be in keeping with safety,good taste,appropiate values,etc. but every name on every belt,purse,hat or backside would be paying for increased teacher's salaries,healthy food,books,school supplies,field trips, life-long physical fitness,training in parenting and managing a household,etc.

Along with new malls,factories and sports centers,let businesses fund parks,preserves and the like.

Make them keep our historical buildings and public housing attractive and in good repair in return for signage a la See Rock City" tucked between the solar panels on the roofs.

They might get a few new customers and we'd have them footing some of the bill instead of paying THEM for the privilege of hawking their wares and their agenda for them.

-- Posted by quantumcat on Thu, Oct 4, 2007, at 6:20 AM

I think the digital signs at Sonic and elsewhere are a lot less distracting than people talking and texting on there cell phones. This is what causes a large majority of traffic accidents, not the digital signs. Motorists don't take driving serious, it is just a way to get from point A to point B.

-- Posted by cordell on Thu, Oct 4, 2007, at 8:02 AM

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David Melson is a copy editor and staff writer for the Times-Gazette.