David Melson

A person or a brand?

Posted Thursday, June 25, 2009, at 10:35 AM
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  • I still remember when Michael Jordan was in his original basketball career and he told an interviewer that he considered Nike, not the Chicago Bulls, to be his primary employer. To me, that spoke volumes about what pro sports has turned into. It's all about branding, and marketing.

    -- Posted by Jicarney on Thu, Jun 25, 2009, at 10:59 AM
  • Not so sure the Michael Jordan thing is about Michael Jordan so much as about Jerry Reinsdorf and Jerry Krause - two men with egos so large that they can't fit their heads through a door.

    Jordan was loyal to the Bulls, but he also understood that professional athletes are not slaves and that the players - not the owners - are the "attraction". Nike showed more respect for Jordan as an athlete than Reinsdorf and Krause did.

    -- Posted by benintn on Thu, Jun 25, 2009, at 11:23 AM
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