Maybe 'image' would be a better word here, but IndyCar driver Danica Patrick referred to herself as a "brand" at a press conference concerning her future last week.
NASCAR may be a possibility, she's indicated, but no agreements have been signed.
"My brand is determined, it's feminine and hopefully -- I feel a little bit awkward talking about myself like this -- but something beautiful, something fast, something interesting and exciting and something inspiring and something iconic and something that's doing things that's never been done before," she said, according to the Associated Press. "Those are all things that I would hope would describe my brand."
I guess "brand" is ingrained into race drivers. The typical race winner meets the media moments after risking their life and spouts a product pitch.
Danica Patrick's "brand", though, may be best defined by the photos which pop up when Googling her name: Swimsuits and an evening gown. Hey, a girly race driver!
Think she'd work out in NASCAR? I suspect if she makes the move, she'll do well on the track. But will the good ol' boys accept her?
Seems like being a brand, though, is somewhat dehumanizing. I'd rather think of people as, well,... people.