Some years back, our church news column (which runs on Fridays and Sundays) was used mostly for publicizing special events and activities. I sometimes tell people that the church news column is a way for a church to communicate with the community at large; a church usually has several other ways of communicating with its own membership. That's why we don't publish things like committee meetings that are of interest only to the church membership. At some point, however, some church asked to put in its weekly sermon title -- and once one church started doing it, a lot of others started doing it as well.
We are always happy to provide the service, especially if churches submit by e-mail before the deadline. But I really can't imagine anyone picking up their Friday or Sunday paper, noticing the sermon title, and making a decision about whether to attend (or which church to attend) based on that. I'm sure it's happened at some time or another, but I doubt it's very common.
Maybe I'm way off base. What do you think? Has a sermon title ever piqued your curiosity enough to change your mind about going to church that week? Have you ever stayed home because a sermon title sounded like something you didn't want to hear?