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Sunday, Jan. 22, 2017

Use the power of eBay to promote your own website or location

Posted Sunday, December 9, 2007, at 11:51 AM

Webmasters or you should constantly massage the website to keep your site in the top few pages of web searches. However, using the power of an eBay account your merchandise or service can often get you that exposure and bring the world to your door.

How? Almost all search engines will check eBay as a primary source for the words you type in. I have had two web sites up for over two years and yet if you search for them, you MIGHT find them in the first 100 pages. (If I got lucky)

Agreed, I am not a webmaster, nor do I massage those sites to keep them on top. I don't have to, since I can use a few listings in eBay and then channel the visitors over. Neither are selling sites at this time, so there is no pressure to promote them, but I could.

Yes, eBay does not like you linking your website in your item listing, but they do allow it elsewhere and you can work through the process to drive customers to your website or even your "bricks and mortar" store.

We had two attendees at our class yesterday that intend to do just that. They have a website, and they have a well known location from which they manufacture and sell, but they want to develop more traffic to both. eBay can help.

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I am an eBay consultant and have been an eBay Power Seller since 2003. I encourage all businesses to at least give eBay a try -there is a segment of the consumer market that starts their search for a product on eBay - before looking anywhere else. Businesses offering consumer goods and services can capture the eBay segment of the market if not just for sales, but for post-transactional marketing. Once you have made the sale on eBay, you will have the customer's contact info. Many businesses use eBay as their "clearance center" just for this reason.

You can use marketing techniques like including a flyer or biz card in the customer's order and invite them to visit your website directly. You will also have their email address and you can invite them to sign up for your website's sales, specials, or newsletters.

All eBay users are permitted to place a link to their own website on their eBay About Me page. This is the ONLY place on eBay that outside links are permitted.


Suzanne Wells

The eBay Coach


-- Posted by ebaycoach on Sun, Dec 9, 2007, at 7:36 PM

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Steve Mills and his wife have one daughter. They previously owned two coffee/ice cream shops, currently operate an internet sales company and teach classes, but his primary job involves the paper industry worldwide. Hobbies and interests lie in gardening, photography, recorded music and of course, their pets.