It is too hard to avoid saying that "it's about time" and "we told you so", but it is extremely good news to hear from The Wall Street Journal that "EBay Inc., aiming to boost its standing as a holiday shopping destination, is launching a new marketing campaign Monday. The ad push, which features the tagline "Come to think of it, eBay," follows a two-year effort by the online auctions pioneer to turn around its slumping marketplace."
eBay has ridden on their laurels too long. They have made a gazillion (slight exageration) unpopular changes and finally they are ready to work on improving their image and improving our marketplace.
I realize that many of the changes they made were needed. Maybe not always in the form that they did, but at least 60% (in my opinion) seemed to be based on worthwhile goals.
The other 40%? I won't even start in this blog, but I have expressed my views to eBay and certai discussion boards for more than a year now.
If this advertising push is for real, it should help the sellers, so I am preparing for a more active season. How am I preparing? I am going to start listing more.
While we are still selling 50+ items a month, the more we list, the more we sell and now may be the time. Here is a toast to all of us sellers! Did you see it? Aah well. Good selling!