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Have you checked your eBay store statistics lately?Posted Monday, January 23, 2012, at 9:11 AM
I was getting ready for a class this week and needed to brush up on some of the research tools available to eBay sellers this weekend. In the process of doing so I ran across some interesting details on our own store.
I went to "Traffic Reports" under "Manage My Store and found out that only 47% specify English as their main language! I knew we had decent International sales (sold to the Azerbaijan Republic just this morning)but I did not realize so many were declaring a different language.
Now not all that declare Portuguese (Brazilian) are actually living in Brazil, but it may be interesting to use some of those extra spaces on the title bar to place keywords in Portuguese to see if it increases sales to that area of the world. Then try others.
Some folks still resist selling overseas and some have stopped selling because of "issues", but 40% of our business comes from some place other than the U.S. so we would be losing substantial sales but refusing to do so.
Has it all been smooth? No, we have had a few glitches, but it is not unlike some of the "shrinkage" that brick and mortar stores experience. If it is expensive, we insure it, otherwise we absorb.
Another interesting result was the search engines. No surprise that Google was dominant, but maybe I should look at finding out what Yahoo, Ask Jeeves and AOL likes to see in a listing. Could improve search results from that direction.
Ten different screen resolutions made up 70% of my browsers screen so I need to make sure I do the best I can to accommodate them with our pictures. How do I do that? Not sure, but I am going to check it out.
Probably the most interesting information was about browsers. Only 8.7% came in using Apple Macintosh operating systems but 87.7% used Safari browser to search our store. I believe Safari is an Apple product so why the difference?
I am just guessing here, but maybe they were browsing using mobile devices, specifically I-phones? If that is the case, I need to browse our listings with an I-phone to see how they show up and see if I can improve anything.
I have had requests to teach selling by using the mobile app, but stated before that it is not as user friendly as the PC. However, I need to watch that app closely and see when I can endorse it.
Other facts are available and thought provoking. 50% of our customers never return, but 50% do. How many buy the first time in or have to return? Are there ways I can improve that?
Boy, this stuff could keep me busy for some time. The results might be a better focus on our customers and their buying habits and selling is what our store is all about. Hmmm.
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Steve Mills and his wife have one daughter and live on a farm outside of Bell Buckle. They previously owned two coffee/ice cream shops, currently operate an internet sales company and teach classes, but his primary job involves the paper industry worldwide. Hobbies and interests lie in gardening, photography, recorded music and of course, their pets.
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