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Sunday, May 19, 2013
Some random notes regarding eBay.Posted Saturday, February 25, 2012, at 7:07 PM
Did you know the recommended pixel size is now 1600? No announcement but if you are actively listing you may have noticed the recommendation as you upload your pictures.
There seems to be some difference of opinion on how much this matters? If it does matter why, unless you use the zoom function? The pictures still look the same otherwise. Some of my fellow teachers are actually using larger pixel sizes.
BUT, after listening to a webinar put on by Julie Netzloff of eBay Search Science Team I am concerned about getting the pictures right according to eBay. (now 1600 pixels per side). My concerns stem from Julie's comments about how their search robots are now going to evaluate pictures as part of the Best Match algorithm.
According to what was said, if a picture is out of focus,or has a busy background it will be downgraded. If the description bar (search bar) has words that do not show it the picture, it may be downgraded. The example given was describing a painting of a scene, but some of the items listed were not in the picture.
The exact example was a picture of a Collie on a beach, but the description added seals, whales or a few other things that were not in the actual painting. Now that is pretty sophisticated search robots, unless questionable listings are flagged for human review.
So, if I have a picture with pixel size at 1,000 (the old standard) or 2,000, will it be downgraded? I don't know the answer yet, but IF I do get one, I will let you know.
Also, title bars used to be populated with key search words and little regard for sentence structure. Julie left me with the impression that the title bar needs to be more "buyer friendly" and she included some words in her example that previously was considered a waste of good space. (ex. the, a, with)
I understand not having a title bar that makes no sense about what you are selling, but search words are of key importance. We were always instructed to teach that people do not search for those miscellaneous words and therefore, don't wast the space. Hmmmm.
Sentence structure in the actual listing will be evaluated but they suggest getting right to the point on details. AFTER the details you can expound more on a story regarding the piece, or your shipping details, etc.
Anything that makes the listing easier to understand, such as bullet points and grouping similar details together will be a plus. So, avoid the one paragraph listing where everything is run together.
We always recommended that, but now the "Best Match" robots will be grading your listing. I suspect an English teacher has broken loose in eBay. Just kidding :-)
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Steve Mills and his wife have one daughter and live on a farm outside of Bell Buckle. They previously owned two coffee/ice cream shops, currently operate an internet sales company and teach classes, but his primary job involves the paper industry worldwide. Hobbies and interests lie in gardening, photography, recorded music and of course, their pets.
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