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Friday, May 24, 2013
Hold on tight folks, eBay is making changes to their Best Match Search AlgorithmPosted Saturday, July 21, 2012, at 7:40 AM
Now, we all hope for the best when eBay says they are changing something so....let's keep our fingers crossed, not our eyes. :-) ( you remember what Mom used to say about the eyes?)
Apparently they have been testing this and I hope we were in the control group since our searches turned up numerous irrelevant results mixed in with the relevant ones. It seems they were searching the item description, (even though there is a box for that) and stray words would bring the irrelevant results.
An eBay spokesperson Johnna Hoff said in an email response to AuctionBytes that eBay launched a Best Match test covering auctions late last week. "Best Match will be using relevance and popularity factors and reducing the importance of end time in sorting auctions."
They have not announced it on the eBay site yet, so it might not be a done deal, but it sure sounds like it happen.
So the big thing seems to be devaluing the ending time of auctions but there is surely more, so as the saying goes, "The Devil is in the details". I hope we can come back to this and change the saying to the "blessing was in the details".
How does ending time really affect you? I know some students who use the shorter listing times to create excitement AND to improve their ranking. Maybe eBay thought that was being abused or it falls in line with their beliefs about auctions.
I know some folks who ONLY sell by auction, so I am sure this is important to them, but unless they are using it as suggested above, I am not sure it will make much difference to the seller.
BUT it could make a real difference to the buyer who thinks they will get the auctions ending soonest under a Best Match (the default) search. In their case, they need to change THEIR search default to ending soonest.
The rest of the article from AuctionBytes http://www.ecommercebytes.com/cab/abn/y1...
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Steve Mills and his wife have one daughter and live on a farm outside of Bell Buckle. They previously owned two coffee/ice cream shops, currently operate an internet sales company and teach classes, but his primary job involves the paper industry worldwide. Hobbies and interests lie in gardening, photography, recorded music and of course, their pets.
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