Retired distiller honored by State Senate

Jimmy Bedford, who retired March 31 after 20 years as master distiller for the Jack Daniel Distillery in Lynchburg, was honored Thursday on the floor of the Tennessee Senate as lawmakers congratulated him for his accomplishments.

The resolution was sponsored by Sen. Jim Tracy (R-Shelbyville) and Rep. George Fraley (D-Winchester).

Bedford had worked for the distillery for 40 years. The resolution recognized Bedford's "tireless efforts and ... his role in advertising the brand in print and television ads and through public appearances worldwide."

Bedford was in many ways the public face of the distillery and would autograph bottles of its product during public appearances. Although Jack Daniel's is more known for print ads than television, one of its early forays into TV advertising was a humorous spot which portrayed Bedford preparing and tasting his morning coffee at the distillery with the same care that he might use sampling a batch of whiskey.

"I wanted to recognize Jimmy Bedford for what he has done, not only for Jack Daniel's -- not only for what he has done for Lynchburg and Moore County -- but as an ambassador for Tennessee," Tracy said. "He has gone around the world, bringing tremendous tourism to Tennessee. He is a great citizen to this state."

"Jack Daniel's is a proud part of the fabric of this State, and Jimmy Bedford has seamlessly built upon its history while guiding the distillery into a new era of prominence," the resolution read. "Mr. Bedford exemplifies the spirit and allegiance to family and community that are characteristic of a true Tennessean."

Bedford said, "I am not a politician and am not a salesman, but I do have much respect for you, Jim Tracy, and it's an honor for us to have you in our district. I do appreciate the opportunity to join you in the State Senate here today, and have the resolution read."

Fraley, who was also present on the Senate floor, said, "It is great for me to be here today at this special event. I have known Jimmy Bedford for a number of years. This is a great family and we appreciate the work they have done and their contributions to the community."

Fraley said he worked with Bedford as a contract officer for the Air Force. Bedford was joined at the event by his wife Emily, and his brother and sister-in-law, Bill and Sandra Jo Bedford.

The distillery named Jeff Arnett this month to succeed Bedford as master distiller.