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[Shelbyville Times-Gazette]
Shelbyville, Tennessee ~ Thursday, August 28, 2008
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'Main Street' members question focus

Tuesday, May 27, 2008

Less than a year after it began forming, Shelbyville's prospective Main Street has hit a bump in the road -- but it wasn't unexpected.

"It takes a bare minimum of two years to be an official Main Street organization," said Cindy Drake, chairman of the group that began in August 2007. "And you have to be a state Main Street two years before you can be a federal one."

"Main Street" is the national Main Street Center for the National Trust for Historic Preservation -- an organization dedicated to revitalizing commercial districts such as Main Streets and public squares.

A non-profit organization, Main Street provides information, technical assistance, sponsors conferences and workshops, and conducts research and lobbying on critical revitalization projects.

At the monthly meeting held last week at The Gathering Place, members of the Main Street board voiced concerns about the organization's focus.

"What is the status of this organization being a true Main Street?" asked Lynn Hulan. "It seems like we're missing a core element."

Hulan and others said they felt too much emphasis was being placed on the promotional aspects of Main Street -- events on the square such as the recent Red Hat Days. Hulan said that although she felt the events were beneficial in bringing people to the square, they were more along the lines of a Downtown Merchants' Association project.

"The Downtown Merchants' Association looks strictly at the interests of the merchants," said Drake in a later interview. "The Main Street program looks at everything in the district -- landscaping, buildings, work that needs to be done, recruiting the right kinds of businesses here."

"For me," said Hulan at the meeting, "The number one core element should be having city, county and some serious corporate support."

Board member Harold Segroves echoed her sentiments and expounded upon it.

"If this organization keeps on the same track it is on now, it will die," Segroves said, "I'm afraid that what we have here is a group of specific interests but not a group that has Main Street as its goal."

According to the Main Street website, www.mainstreet.org, the organization should work to implement four key areas: Organization, design, promotion and economic restructuring. Hulan and Segroves said they felt promotion was getting the majority of the board's energy and efforts, while the other three aspects were being neglected.

Drake agreed. The problem, she said later, was that due to mitigating circumstances, the board has not had easy access to the accounts in recent months and the legal paperwork on the Main Street and on the 501 (c) 6 non-profit status had been put on a brief hiatus. With new board member Ralph McBride coming on as legal counsel and Barrettea Price taking over as treasurer, Drake said those issues will be addressed quickly.

"We were doing a lot of promotions because that was all we really could do at the time," she said.

Segroves was named to the organization committee at the meeting.

"I don't see structure because I don't think we have structure," he said. "We are acting as if we already have a Main Street when we should be designing and creating a Main Street. They have the program -- we're just not following it."

Segroves said an important factor in getting Main Street organized and energized is finding the right people to help.

"We don't have enough representation around this table of the power centers of this community," he said. "You've got to find the movers and shakers."

Getting organized has been a challenge, said Drake, but the response has been very good.

"We get several memberships a week," she said. "This is an all-volunteer organization. Pat (Macmillan) donates her space at The Gathering Place for our meetings, we (Drake Signs) donate space for Main Street."

For more information about the Shelbyville Main Street, visit www.uptownshelbyville.com.


Comments
Note: The nature of the Internet makes it impractical for our staff to review every comment. If you feel that a comment is offensive, please Login or Create an account first, and then you will be able to flag a comment as objectionable.

Speaking of professional web sites, I just registered on t-g.com to post this comment, and the word ADDRESS is spelled incorrectly on the registration form.

I just have to ditto Evil Monkey's comment above, because as a professional web designer, I have seen both UptownShelbyville.com and ShelbyvilleMainstreet.com, and if you look at the differences, you will immediately see that UptownShelbyville uses the Yahoo site generator (cookie cutter templates used by a company with HOW many years experience in the graphic design field??), the color scheme is awkward at best, it has horribly gaudy advertisement placeholders (only serving to show that no one wants to advertise there--it would be better to put free ads up for non-profits until the ad space was rented), and they have more board members than actual business listings. Meanwhile, ShelbyvilleMainstreet.com has a nice visual design, relevant, targeted ads, and hundreds of categories to list any type of business you can think of... If I was trying to decide which site to advertise my business on, I would undoubtedly choose this one.

So I think it is a good thing that they are re-evaluating their focus. They ought to worry about "landscaping, buildings, work that needs to be done, recruiting the right kinds of businesses". Otherwise, they are just spinning their wheels, and will never be able to compete with the older, higher ranked, more attractive Shelbyville directory at ShelbyvilleMainstreet.com

-- Posted by veggietales on Tue, May 27, 2008, at 9:02 PM
Response by John Carney:
I will pass the "address" thing on to our webmasters at the corporate office in Missouri, who control the appearance of that page. Thanks for calling it to our attention.

What is funny is, Why are they promoting Mainstreet Shelbyville when ShelbyvilleMainstreet.com has existed for over a year. They are two totally different websites. 75% of the shelbyville merchants do not even have a website to promote. The Shelbyville merchants cannot afford to make professional looking sites. Well, Mainstreet Shelbyville cannot afford to make a professional website either.

-- Posted by Evil Monkey on Tue, May 27, 2008, at 11:25 AM


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