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Shelbyville Automotive combines Fusion, fundraising and Idol

Wednesday, November 7, 2012

Shelbyville Automotive will host a "Go Further with Ford Night" next week. The event is free, with plans to engage consumers in the final "Random Acts of Fusion" adventure and offer them a chance to see the all-new 2013 Ford Fusion in person.

The event will benefit the American Cancer Society.

Go Further with Ford Night is the fun finale to Random Acts of Fusion, the unique transmedia program hosted by Ryan Seacrest that has generated more than 12 million consumer engagements with the Ford Fusion by playing out a story arc through multimedia platforms.

"We all want to be a part of something bigger, and Go Further with Ford Night is our way of offering consumers the chance to give back to our community, have a lot of fun, enjoy the final random act -- which will test their judging skills to win a unique VIP American Idol experience -- and meet the all-new Ford Fusion in person," said Tim Weiland, Shelbyville Automotive.

For each person who attends Go Further with Ford Night on Nov. 15, Shelbyville Automotive, will donate $10 -- up to a total of $500 -- to The American Cancer Society.

While at the dealership, consumers will have a unique opportunity to compete to win a special VIP experience with American Idol. A computer with a webcam will be set up in the dealership to allow consumers to view a special message from Seacrest and test their judging skills on camera, in true American Idol style. American Idol premieres in January on FOX.

Entries will be sent back to Ford's program headquarters, where a team of experts will evaluate and select one winner to receive an all-expenses-paid trip for two to Hollywood and a unique VIP experience with American Idol.

Consumers 18 years and older who are interested in participating in Go Further with Ford Night may preregister for the event at www.RandomActsofFusion.com and be entered for a chance to win tickets to a live taping of American Idol. Additionally, registrants at dealerships on Thursday, Nov. 15 will be entered into a prize drawing to win an all-new 2013 Ford Fusion. No purchase is necessary and other restrictions apply. See full official rules online for details.

"You don't want to miss this awesome event where you will get a chance to win the all-new 2013 Ford Fusion, benefit The American Cancer Society and win tickets to a unique VIP experience with American Idol," said Weiland. "We will also have some delicious food and of course, you will get to meet the star of the event, the 2013 Ford Fusion."

This event will be held Thursday, Nov. 15, from 5:30 to 8 p.m. at the all-new Shelbyville Ford, 2006 North Main St., Shelbyville. For more information go to www.shelbyautogroup.com.