Well, not really but I wanted to catch your attention and could not think of anything else at the moment. Did I get you Phillip?
Anyway, I see myself as staunchly independent and therefore resist and even resent being told what I have to do in my personal and business life. Up to this weekend, I firmly resisted eBay's efforts to get everyone on "free shipping". I tried it, found it to be wrong for my business model and resented the efforts to push me that way from then on.
Now, I am going to revisit free shipping. Work it with an open mind (I thought I had before, but probably not). I mentioned this to my wife last night and heard my own (previous) opinion come back as an answer. I totally understand, but..... I want to try a different approach than last time to see if it was really wrong or did I sabotage my research because of my preconceived bias.
"Free Shipping" could not only be a good marketing tactic, but a money maker as well. Huh? How do you make money if you give free shipping? Well.... the details can make the difference and I am going to be looking at those details in a different light.
Remember also, the new eBay search engine (Cassini) likes "free shipping" resulting in higher search results AND free shipping guarantees you a 5 star DSR rating for shipping and handling.
Now, there is an IF in here. The IF is determined by your market research for the products you are selling. Does your marketplace, (electronics, crafts, antiques, dishes, tools, sailboats, etc. ) sell using "free shipping"? I bet sailboats don't, but electronics, jewelry, clothing, etc. probably do.