LYNCHBURG, TN – The Jack Daniel Distillery and the Nearest Green Distillery celebrate Du Nord Social Spirits as the first graduate of the Business Incubation Program, part of the Nearest & Jack Advancement Initiative.
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LYNCHBURG, TN – The Jack Daniel Distillery and the Nearest Green Distillery celebrate Du Nord Social Spirits as the first graduate of the Business Incubation Program, part of the Nearest & Jack Advancement Initiative.
Du Nord Social Spirits is a black-owned, small batch distillery in Minneapolis that produces vodka, gin, whiskey, apple liqueur, and coffee liqueur. Its purpose is to create "economic wealth for historically excluded communities," according to a recent press release.
The Nearest & Jack Advancement Initiative was launched by the Jack Daniel Distillery and the Nearest Green Distillery in 2020. It aims to “advance diversity within the American whiskey industry” with a Business Incubation Program, Leadership Acceleration Program, and the creation of the Nearest Green School of Distilling.
The Business Incubation Program offers BIPOC (black, indigenous people of color) entrepreneurs mentorship in all areas of the distilling business including access to marketing, branding, expanded distribution networks, and other assets and opportunities for growth.
Du Nord Social Spirits was the first business selected for the Nearest & Jack Advancement Initiative Business Incubation Program in 2020.
As part of the program, Du Nord worked with industry experts to transform its branding identity and packaging while receiving mentoring from leaders at both Uncle Nearest and Brown-Forman.
Through distributor networking opportunities, the distillery increased its sales footprint and is now available in 10 states across the country. Additionally, Du Nord recently partnered with Delta Air Lines to have its Foundation Vodka available on all domestic Delta flights.
“Our partnership with Delta Air Lines is only possible thanks to the support from Jack Daniel’s. The Nearest & Jack initiative and Brown-Forman literally made the impossible happen,” said Du Nord CEO and Head Distiller, Chris Montana.
The Nearest & Jack Advancement Initiative will soon begin accepting applications for the 2022 Business Incubation Program. For more information, visit NearestandJack.com.
As always, please drink responsibly.
